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Category Archives for "Pay Per Click"

The most effective marketing solution today is pay per call marketing.

Pay Per Call Business Leads

Search has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses by the billions.  That’s why marketers must shift their old desktop-centric thinking and adopt new ad, bidding, and attribution strategies to drive more call conversions and sales. Why Calls Matter in Paid Search Smartphone adoption has sparked a […]

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AdWords full potential.

Adwords Experts

Adwords when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background. Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and same landing pages month after month. And of course, you get […]

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Bidding on competitor keywords in PPC.

Competitors keyword bidding.

Bidding on competitor terms in paid search is a controversial topic. With the right strategy, you can benefit from showing up with your biggest competition. With the wrong strategy, you will simply (and quickly) throw money away.The following tips can help you win with competitor keyword bidding:Pick and Choose Your Competition.When it comes to PPC, […]

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