Category Archives for "Paid Search"

Winning with pay per search marketing.

Google pay per search marketing.

Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still many things an advertiser must do to be successful. If you […]

Continue Reading...

Paid search text ads deconstructed.

Paid Search With Google Adwords

All ads are not created equal. Google continues to add and evolve their paid search ads. When viewing ads on Google, there are basically three categories. First is a basic ad, which contains all required information to run paid search. Then, there is the paid search ad on steroids, which includes all the bells and […]

Continue Reading...